Her deck is nearly 200 slides, so we have selected the statistics which best summarise the importance of mobile devices today.The latest data shows that we are now well past the tipping point mentioned at the top of this post.Eric Schmidt, then Chairman of Google talked about a mobile-first approach.
So with so many site visits still on desktop, it's important when designing using a responsive web design that the desktop experience isn't degraded and this has led to many larger businesses using an adaptive web design where layout and content are tailored for desktop, tablet and smartphone screen dimensions.
We have a separate compilation of Ecommerce conversion stats if you're creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type.
However, we need to be careful with interpreting data on hours spent, since we spend most of our time on smartphones checking email and using social media.
This has led to the common mantra of 'mobile-first' design which I think is dangerous.
This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed. As Rob Thurner explained in his post on KPIs to review mcommerce effectiveness, it's important to keep track of the split between users of mobile and desktop devices visiting your site(s).
Using advanced segments in Google Analytics is the best way to do this.
Audience measurement platform com Score has talked for some time about strategies to engage and measure the multiplatform majority across devices and I think there will, or should be more focus on that in the years ahead.
This UK data also shows the importance of the multichannel majority in sectors like Retail and to a lesser extent banking, but that for some niches like weather 'mobile first' is more accurate.
" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.
The mobile statistics that the team at Smart Insights curate in the regular updates to this article include: Well, we're now past the mobile Tipping Point as this report from com Score shows.
This is the latest data from Monetate for their retail clients showing conversion rates.