But her endearingly comical way of explaining the Mobile Share Value plans was quickly a hit, and she's been a fixture ever since in the BBDO campaign.AT&T figured a customer-service character would be a "persuasive, transparent and believable way" of presenting the plans to various customers and families in the ads, said Meredith Vincent, AT&T's director of advertising.
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Random House took first prize this week in the annual competition for Hypiest Debut Acquisition, sealing a three-book deal — beginning with The Girls, a novel based loosely on the Manson murders — with Emma Cline, 25, for a rumored $2 million and change.
The author, her agent, and her new editor declined to comment, as did Scott Rudin, who bought film rights just before the sale.
She may have simply been too busy living an improbably precocious quarter-life to bother with self-promotion.
Below is an ad-hoc biographical timeline, as far as we know. Cline grew up in Sonoma, California, one of six children of the owners of Cline Cellars, a winery her father founded in the early '80s with a $9,000 inheritance from the family business. to pursue grown-up acting, but after going to “a lot of auditions for roles like rape victim,” she gave up less than six months later. Soon after, she dated a 34-year-old man with a 7-year-old daughter — an experience she recounted only months later, it seems, in a Salon story headlined, “Am I ready to be a stepmother at 21?
TALENT: AT&T isn't surprised viewers have found Vayntrub to be funny and likable.
"But we were a bit surprised to find how invested they became in her character," said Vincent.
America has a new favorite spokeswoman in AT&T's Lily, the store employee character played with bright-eyed, quirky charm by improv actress Milana Vayntrub.
The 27-year-old Upright Citizens Brigade veteran was originally cast for a single spot, "Supervisor," in late 2013.
But on the evidence of a handful of personal essays and two published short stories — a meditation on Greenland in Tin House and a tween girl’s scary coming of age in Paris Review — Cline’s talent is glaringly obvious.
But her life is a little opaque, at least by millennial standards: no Twitter account, no confessional blog, not even a website.
"For example, her last name, ' Adams,' is widely referenced by fans, though it was only mentioned in one spot ["Slam Dunk," March 2014].