In 2012, he established Jfiix, the modern millennial take on Jewish dating.
“JDate was fine for Generation X, but the 20-somethings today are looking for a more mobile-oriented experience – hence the overwhelming popularity of Tinder and its imitators.
But we market to Jewish users, and encourage Jews to bring their friends in – so we are pretty confident that the average user will most likely end up meeting a Jewish mate.” Jfiix has been in use among Israelis for about two years and has some 250,000 users here, and about three months ago an English-language version for use by American Jews was released as well.
“I see it as a place for young Jews to meet other young Jews,” Shapira told The Times of Israel.
“Of course we don’t police the user base, so it is possible that some of the users may be non-Jews – about 10%, by our estimate.
Founder – Rom Hendler is a 25 year veteran of the industry, former Chief Administration, Chief Marketing, and Chief Information Officer for Las Vegas Sands Corporation, the world’s largest integrated resorts company.
M&A, venture investing and strategy work for Priceline Group.
Priceline Group is a 65BN market cap company that owns ; ; ; ; Rentalcars.com; and Open Advisory board – Yasmin is the Executive Director of ICON – Israel Collaboration Network, a non- profit with the mission of creating a community in SV of those who are passionate about Israeli tech and innovation and harnessing the strength of this community to support Israeli startups.
I’m currently working with Airbnb, the most exciting accommodation/experience provider out there.Israel is often compared to the dynamism of Silicon Valley.However, Israel is unique with its own cultural traits. Travel Tech Israel 2016 will connect international travel companies with the emerging travel startup eco-system.Because it has a different orientation, the criteria for success in Jfiix is different than it is for Tinder.If the latter’s most important metric are number of swipes and number of hookups, Jfiix’s is much more traditional: the number of engagements and weddings, 20 of which have so far come about as a result of Jfiix matches, said Shapira. “The app has only been out there for a couple of years, and millennials tend to get married later, so it’s still early to gauge success based on weddings.We wanted to develop a Jewish dating app that would appeal to that age group as well.” Like Tinder, Jfiix offers location-based discovery of members, a chat function, the ability to upload photos, right/left swiping for people users want to see more of, a random “like” button for app suggestions of good matches, etc.