Also, which page provides a better user experience? So, all other factors being equal, a page with no broken links is likely to outrank a page with broken links.But don’t freak out, because all other factors are almost never equal.
Some of the links you get might have a shorter anchor text like “jokes,” related phrases like “made me laugh,” or even just a plain URL with no anchor text at all.
By using the same anchor text in all your links, you’re basically telling Google that you’re trying to game the system.
The question is, if broken links are so natural, why does Google penalize you for them?
Well, think about it from their perspective: Which page is likely more up-to-date: one with five broken links or one with zero?
One day, you’re getting a nice little trickle of traffic to a few of your posts. I’d just spent three months and hundreds of hours writing sixtysomething articles on real estate investing, but Google erased all that effort in a heartbeat. Well, I can’t know for sure, but it was probably because I was paying guys in the Philippines to submit my site to a bunch of shoddy link directories. So, the anchor text in this sentence is “anchor text.” When Google is deciding what terms to rank your pages for, the anchor text is one of the places it looks for clues.
No, it’s nothing major, but it grows with every new post you publish, and you can see Google becoming a major source of traffic for you in the future. Poof, every single post and page of your blog disappears from Google. I had also started selling text links on my site – another big no-no. I thought everything I was doing was totally legitimate. If a bunch of people are linking to one of your posts with “funny fart jokes” as the anchor text, for example, there’s a good chance the post is about funny fart jokes.
It just feels like the biggest, baddest bully on the Internet decided to knock the crap out of you, leaving you whimpering and bleeding, wondering what on earth you did wrong. One day, I was on the first page for the term “real estate investment,” raking in a few hundred visitors per day, and the next, my site was just gone. Every day, they tweak their algorithms to filter out spammers. They would withhold benefits, yes, but they wouldn’t actually reduce your ranking or make you disappear. Even if you don’t make a big enough mistake to get yourself blacklisted, you can still see your search engine results drop overnight if you do something wrong, potentially by dozens of pages. Well, the list is ever-changing, but here are the six sins most likely to land you on their naughty list: This is another example of people taking a tiny piece of Google’s algorithm way too far.
About seven years ago, my first blog, Real Estate Answered, was blacklisted by Google. Once upon a time, Google didn’t penalize people for making mistakes.
Like a lot of the other algorithm variables we talk about here, broken links are a small one. Once or twice a year, pop into Google Webmaster Tools and correct all of the broken links it gives you. For the most part, the people who get in trouble with Google are either SEO geeks who are intentionally pressing their luck or unsuspecting innocents who get advice from the wrong person.
You might notice a small bump in the rankings of some of your pages. If you know nothing about SEO, and you’re doing nothing more than publishing awesome content and building relationships with your readers, you’re probably safe.
And chances are, you’ll get penalized at some point.