It thanks new subscribers for making the company part of their wedding day.
You can write something straightforward like, “Welcome to our email list,” or “Thanks for signing up to get our emails.” Edgy clothing company, NASTY GAL likes to say, “Welcome to the party! ” Or, you can be a little more formal like David’s Bridal.
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), display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: An effective welcome email has to look good – and work well – on mobile devices.
According to Adobe’s Digital Publishing Report, 79% of smartphone owners use their device for email.
New contacts are curious about your business; otherwise they wouldn’t have signed up.
Fuel their engagement by sharing the social media sites your business is on.
It’s a small incentive that can benefit both the company and the new customer.
Every welcome email should have a clear call to action, Romero says.
We do the heavy-lifting and you enjoy the rewards.” In the example below, the National Football League (NFL) lists five advantages of being a member of its email list.
The NFL’s bulleted list is a good example of how to articulate the benefits.
The report also says smartphone users are more likely to use their device for email than for making calls.
Clearly, creating a mobile-friendly version of your welcome email is important.
This email is effective not only because of its clean look and promotional offer, it’s most important aspect is the call to action. The color sets it apart, yet complements the color scheme. As you welcome your new contacts, it’s okay to put your product or service front and center.