Sirf Coffee also interviews clients in person, and Hiranandani says that if a client can not come for a personal meeting, then they arrange a Skype interview.According to him, "the purpose of the interview is to ensure we are bringing on board a 'matchable' client.
Agnihotri, who met her husband at that Holi party, started to work on the site, and decided that instead of matching people based on an algorithm, the site screens all applications, and then hosts a curated meet-up for new members.
The catch is that you can't use the site just to meet people online - if you miss three Footloose events in a row, then your membership is revoked.
Agnihotri says that on Footloose No More every member who gets approved gets a screening call."He/ she must submit documents proving their authenticity," says Agnihotri.
"We check their Facebook profiles, their Linked In profiles and finally when we meet them in person is when we decide if the person should be a member or not." Truly Madly also verifies identity, though they don't go as far as requiring in-person interviews.
Indians might have a firm grasp on the idea of online matrimonial websites, but dating on the other hand is not something that a lot of people are comfortable doing, or even talking about, and the country doesn't really have many online dating sites.
That's something that is changing and today you have a lot of different options.(Also see: Beyond the norm: Matrimony sites that focus on small groups reap big benefits)Varsha Agnihotri came up with the idea of starting Footloose No More four years ago, when she was at a Holi party.
And indeed, people aren't all comfortable with the idea of dating sites, something that Truly Madly's Kumar says the company has been trying to change."We recently launched a social media campaign called Breaking Stereotypes, which was aimed at disproving stereotypes, thereby supporting compatibility and personal interactions among individuals," he says.
According to Kumar, people in India want "more choice in their matchmaking decisions, but don't want to tell people - particularly their parents - that they are registered on dating websites." An online-offline hybrid That's why sites like Sirf Coffee and the others try to sell the idea of a mediated experience, instead of online dating.
There is opportunity to move forward, without the obligation to do so."Footloose No More's curated events also keep the interactions offline.
You can see people on the site, but you can't message them on your own.
Folks that have strong character, interesting backgrounds, a positive attitude, and a genuine intention of dating to get married."The model is continuing to develop; this is a business which has not really taken off in India yet, and the various players are still working things out."We don't have foreigners yet on our site [Footloose No More], so we would want to look into that," says Agnihotri.