The stores continued to operate under the Borders brand as the unaffiliated "Borders Asia Pacific" until Red Group was placed into voluntary administration in February 2011; with the five New Zealand stores sold to the James Pascoe Group, and the Australian stores gradually shut down, with the last group to close by July 17, 2011.On February 16, 2011, Borders applied for Chapter 11 bankruptcy protection and began liquidating 226 of its stores in the United States.
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Sun Capital Partners acquired the company in a cash-free transaction in exchange for acquiring Musicland's debt and leases.
Sun Capital attempted to get the company back to basics, but in December 2005 they announced the closure and liquidation of all remaining Media Play stores.
The same Replay card also worked at Sam Goody and Suncoast Motion Picture Company stores. They launched a major remerchandising campaign and converted Musicland's On Cue concept of rural stores to the Sam Goody brand, reducing its position in books and moving more into video games and DVD.
The store faced strong competition, particularly from websites like Amazon.com, which was founded in 1994 and provided a wider selection than the store-based Media Play.
The Musicland Group filed for Chapter 11 bankruptcy in January 2006, and in February announced the closing of 226 Sam Goody and 115 Suncoast Motion Picture Company stores, and all Media Play locations.
Just months after the chain closed, the website Media was all that remained. acquired the Musicland Group, which owned Sam Goody, Suncoast, and Media Hundreds of stores were slated to be opened, but only 89 ever were.Their Replay program was a loyalty program that allowed members to earn points for purchases which can earn members gift certificates. for 6 million as part of its initiative to diversify its retail holdings to reach a larger demographic with its consumer electronics and entertainment products. Their intention was to transform Sam Goody into a destination for young people looking for hip electronics.Some former Media Play stores became home to f.y.e. (former NYSE ticker symbol BGP) was an international book and music retailer based in Ann Arbor, Michigan.At their height, they operated 72 stores in 19 states with 2,000 employees.