I couldn’t see where there was a service element for the members parting with money every month.
The more research I did, the more I could see a huge gap in such a saturated industry.
Well, there have been many; if it were easy then surely everyone would be doing it.
So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.
In the UK alone, the dating industry turns over 3.7 billion and mostly all it offers is a complex platform for anyone to sign up on and leaves people to go it alone.
You have to be accepted to join Simplicity3 – you can’t just sign up.
We put each member through brief verification checks, and we only want genuine people on our site, which is why were growing organically without any purchased databases.
I wanted genuine, like-minded people to come to the site because they were truly looking for something special.
Like others, I could have created a perception and advertised the fact that I have thousands of people on my site, but they would have been purchased profiles of people that don’t even know they are on my site – I believe that to be dishonest.Well, my past relationships motivated me, and so did the future of finding people love and happiness.This is what motivated me the most to start Simplicity3.BUT my most major issue has been growing my site organically.Most dating sites use a purchased database of people or use a white label product and 100’s of websites share the same database, I decided that that wasn’t the company I wanted to be.Sometimes I think it’s because I’ve probably experienced the worst of relationships but also the best one with my husband.