Space Food Sticks were developed by Robert Muller, the inventor of the HACCP standards used by the food industry to ensure food safety.
When NASA astronaut Scott Carpenter launched into space on Mercury capsule Aurora 7 in 1962, he was carrying with him the first solid space food – small food cubes developed by Pillsbury's research and development department.
The early 1950s brought the acquisition of Ballard & Ballard Company and the beginning of packaged biscuit dough, which would become one of the company's most important and profitable product lines in later decades.
The company began advertising heavily on television.
The TV commercial featured Buddy Hackett as the voice of the town's little bear sheriff.
Also, there was Gorilla Milk—"...you'll go ape for Gorilla Milk, a glass in the morning and you'll swing all day"—a protein additive that turned milk into an instant breakfast.
Another drink mix introduced in the 1960s was Moo Juice, a flavored powder combined with milk in a shaker to produce a milkshake. Its TV commercial featured a talking animation of the product's cartoon cow head mascot.
This was voiced by Frank Fontaine, who was familiar at that time as Crazy Guggenheim in The Jackie Gleason Show's "Joe the Bartender" skits.In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company.The company also tried to purchase and merge with the Washburn Crosby Company (a precursor of General Mills), but the principals at Washburn prevented the takeover.In 1949, the company introduced a national baking competition, which would come to be known as the Pillsbury Bake-Off; it was nationally broadcast on CBS for many years.Only seven products used the Pillsbury name in 1950, but the company began adding to its product line.Pillsbury is a brand name used by Minneapolis-based General Mills and Orrville, Ohio-based J. Antitrust law required General Mills to sell off some of the products.