This is the first example of innovation in online dating that draws on social.
For , the potential lies with participating restaurants and hospitality businesses, as well as entertainment businesses, like concert venues, theaters and so on, where the real live dates could might place.
The potential for marketers is in collecting behavioral data, to understand what this demographic likes and needs.
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It's not enough for the receiver of the "Bagel" to like the deal - he or she needs to be liked back for a bridge of communications to be established.
When reciprocity is achieved, the two can meet in real life, at a local restaurant, and CMB sweetens the deal by offering the couple a free appetizer, coffee or dessert.
These are the "traditional" online sites, with dedicated users, and despite common misconceptions related to online dating, the number of women and men active on these sites is relatively equal: 52.4 % for men, and 47.6 %.
For those worried that online dating sites are pools for sex offenders, statistics reveal that only 10 % of them use dating sites to meet people.
Essentially users of this service get their own personal Cyrano de Bergerac (love helper) and some social science to help ensure the perfect date.
Addressing the whole dating thing from yet another angle, leverages Linked In profiles with additional personal info such as your height, ethnicity, and so on.The approach at least allows users to see "the real person" behind a profile.The social aspect is more powerful: users can find people in their neighborhood to date, or just for parties and other social engagements.As innovative as it is, Coffee Meets Bagel still relies on a third party making a "match."Online social network (feature image) offers an alternative for those who would rather "adjudge" their own matches.An Instagram-like approach to dating, this app allows users to share photos of themselves, search other users' photos, chat and send private messages as well.Privacy filters ensure that professional profiles are only revealed to selected groups like certain industries and so on.