This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
But for many people, a rapidly changing society means that the old matchmaking systems no longer deliver the goods.
For tens of millions of young professionals living in...
Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
The con artist then gives the victim the name of a local florist who he is in cahoots with, and the two share the huge profit while the middle-aged woman is left alone and penniless.
So next time you're feeling down in the dumps about your love life, just be grateful you weren't conned out of thousands of dollars by some creep on Tinder.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Members use criteria other members set, such as age range, gender and location.
They reviewed more than 500,000 profiles that had been flagged as spam, and the scams they uncovered might make you want to throw your laptop into the nearest body of water and swear off online dating forever.