So if you want to stay focused, develop a clear, concise mission statement.
Changing the mission or creating an organization’s first mission statement is a process of gathering ideas and suggestions for the mission and honing them into a short, sharply focused phrase that meets specific criteria.
” A mission statement is a logical vantage point from which to look down the road. A North Star, is not a place you go, it is a fixed point giving you perspective on where you are going.
Your mission statement keeps you headed in the right general direction.
Thus the firm will be perceived and act more customer & market-oriented.
(A customer-satisfying entity, not a product-producing entity.) .
A mission statement is useful for putting the spotlight on what business a company is presently in and the customer needs it is presently endeavoring to serve.
A mission statement deals with the present and answers the question “What is our business and what are we trying to accomplish on behalf of our customers?
A company must redefine its mission if that mission has lost credibility or no longer defines an optimal course for the company.
Without the mission statement, a company is lost, and will drift according to the pressures of the business environment.
With it, one can easily make adjustments to keep the company moving in the direction intended.