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Other sites are more specific, based on the type of members, interests, location, or relationship desired. online dating market is expected to increase spending to 2 million in 2011.
In addition, as the online dating population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.
The 20 most popular dating sites this year as ranked by Hitwise include JDate (for Jewish singles), Christian Mingle, Christian Cafe and JCMATCH, Manhunt (for gay men), Love From India, Black Christian People Meet, Amigos (for Latino singles), Asian People Meet, My Town Date.com, Shaadi (for Indian singles) and (for Africans).
However, market share was increasingly being dominated by several large commercial services, including AOL Personals, Yahoo! By 2007, many prominent studies show that Baby Boomer interest in online dating had soared.
magazine article forecast that, "Twenty years from now, the idea that someone looking for love without looking for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.' Serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more efficient." Most recently, it has become common for online dating websites to provide webcam chats between members.
Ease of payment is also generally higher, with such sites accepting a variety of online currencies, letting users charge the payment to their cellular phones, etc.
Such sites earn revenue from a mix of advertising and sale of additional options.
Online dating services generally require a prospective member to provide personal information, before they can search the service provider's database for other individuals using criteria they set, such as age range, gender and location.
Most sites allow members to upload photos of themselves and browse the photos of others.
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Especially popular in Eastern Europe, some sites offer full access to messaging and profiles, but provide additional services for pay, such as bumping profiles up to the top of the list, removing advertisements, making paying users' profiles appear several times in different places in the search results, and giving paying users a more advanced search engine to work with (in one real example, free users may only search for persons of specified age, gender, orientation, and city, while subscribers may search for any and all parameters listed in profiles, such as height, weight, interests, etc.).