‘White label’ refers to a product or service produced by one company and than re-branded and sold by other companies as their own.
The term comes from the world of vinyl records, where prior-to public release promo copies were sent to DJs, bearing no official artwork but a simple white label instead.
And there’s nothing wrong with that – sometimes white labels can reduce costs and save time.
The same works for white label online dating, but not quite.
In general, white label is seen as something mass-produced and generic.
Think low-end electronics or supermarkets with store brand goods – these are usually just re-brands made by someone else.
This is a trade-off for having less overhead and not worrying about building a loyal member base.
Perhaps, white label dating solutions were a very viable option just a few years ago, when the market was still exploding.
Basically, anything can be done with the original script given enough effort.
With white labels new clients get a ready, generic dating solution and a member database used by all other numerous customers.
No matter how hard admins work on their sites, market them, grow databases, etc., 50% of the profit will always go to the original white label.